Technology- How to Think About It

As entrepreneurs and business owners, we are hard-wired to be problem-solvers. When something isn’t working, it is in our nature and in support of our passion that we commit to finding a solution.

Unfortunately, it’s easy to be distracted by the myriad of promising ideas we see on the Internet or hear from other professionals. We need to avoid falling prey to the madness and “Shiny Object Syndrome”. Instead we need to realize that technology is a tool that should be utilized to help organize, streamline, automate, and improve your business operations. Because you can’t feasibly do everything on your own, you put the technology in place that will help to eliminate some of the work. And to use technology to streamline business processes and operations, you must research and strategically plan the implementation.

The goal is to achieve buy-in from your team so there is high tech adoption and impact. At the same time, you will want to lower the tech clutter and duplication and eliminate unused technology. Successful businesses keep the tech stack lean, mean, and a great operating machine.


Your tech stack should integrate seamlessly into your business operations in order to:

  • Save time
  • Save money
  • Eliminate repeatable, mundane work
  • Keep items from falling through the cracks
  • Improve workplace productivity
  • Improve client experience

Reflect and Prioritize

A new software program or hardware addition can lighten your team’s workload. Daily tasks can be achieved more quickly and accurately by investing in a proper, integrated tech stack. Your goal is to research, present the benefits, and gain buy-in from employees who fear their jobs are threatened by new technology. Therefore, it is important to communicate the benefits and show how tech frees time to expand talents, skills, and experiences. This course will help you visually show how technology reduces everyday tasks and allows the time and energy to experience new opportunities within the business.

Please remember to add any new epiphanies and ideas to your Master Plan of Ideas and Initiatives.